WagonTurning basket analysis into real profit insights
DATA SCIENCE WHICH BRINGS YOU SOLUTIONS
Wagon is a company that uses data science which can be applied in many fields such as publicity, healthcare, and demographic by processing tons of data and bringing actionable insights to the customers.
CREATING A WEBSITE TO SHOW ALL THE POTENTIAL OF WAGON
The main data analyzed in Wagon is a huge amount of text which can come from where you need to. The power of this product is that it can give feedback, tendencies, and averages from the data.Our challenge
was to synthesize the complexity of the platform to a general understanding for the public.BRANDING
Based on research about the technologies and data science platforms, we follow a look & feel path that can give us the potential to stand out from the competition.Primary
TITLE
Bebas Neue/ Bold / 64 px / PrimaryBody Bold
Lato / Black / 18 px / Grey 10Subtitle
Lato / Bold / 30 px / Grey 10Caption
Lato / Regular / 16 px / Grey 8Body
Lato / Medium / 18 px / Grey 8Caption Bold
Lato / Black / 16 px / Grey 10CONCEPTUALIZATION
Wagon is an Akurey's indoor project. All the conceptualization started with Data Scientists, Engineers, and Designers. The webpage must reflect all the capabilities that Wagon is able and all it's potential. So the information was divided and grouped in order to bring clarity to the users and potential clients.
DESIGN PROCESS
By hand with the conceptualization and iterating proposals, copywriting and illustrations we concrete the information architecture of the site and with this, we could start building the whole website.
Final product
This website works now as a point of sale for Wagon and facilitates the sales department the presentation and explanation of the service provided.
