Coes is an Online Presence Monitoring Company that offers their clients Business Intelligence tools to analyze the effectiveness of advertising and social media campaigns.
PROBLEMS AND NEEDS
Data gathering and sorting took much time and human resources.
A lot of rework had to be done because of human induced error.
Reports were manually prepared weekly, COES’ clients couldn’t see the data live.
Too many tools were involved with no integration between them.
THE IDEA
Reduce tools and ramp up time through a platform that facilitates data usage.
Business intelligence dashboard for clients to watch live their brand performance.
Automate manual process to reduce human induced error.
Use machine learning to accelerate data gathering for COES' clients.
THE PROCESS
Work closely with the client to establish current and future needs.
Develop a robust and versatile architecture for exponential growth.
Work closely with COES to gather pain points and user-friendly solutions.
AIl training based on current data to improve business analysis.
Frequent updates and final testing to quick error fixing and improvements.
The results: METRIX
Notas
Graficos
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We are grateful to had Akurey as part of the team to make our product a reality. We learned a lot during this process and the results were wonderful.
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